HubSpot Migration + a website redesign = a burst of energy for a fitness company

The team of leadstreet was very helpful and understanding.

They dive into your business to get a thorough understanding of the expectations, the way your business operates in order to deliver an optimal service and product. I’m very happy with our cooperation and I couldn’t recommend them more!

dominique-peeters
Dominique Peeters
CEO, WOOO
dominique-peeters

WOOO (https://www.wooo.be/) creates personal coaching programs to motivate leaders and their teams and help them grow physically stronger and more confident. They wanted to take their business to the next level. So, they partnered with leadstreet for HubSpot Migration, positioning and more.

WOOO (work out of office) is a concept tailored to entrepreneurs and enterprising employees who are often fully committed to the job and gradually lose sight of their wellness.

Offerings include a popular 12-week challenge, personal coaching, small group training, semi-guided membership formulas and out-of-the-box group lessons.

The full scope of the project includes:

  • HubSpot Portal Set Up
  • Team Onboarding and Training
  • Basic Marketing Strategy
  • Sales/CRM Strategy
  • Website Design & Development
The challenge

The need to level up

Since their establishment in 2015, the WOOO team led by Dominique Peeters, have gained a loyal base of customers. But they felt they were plateauing. They had a website on WordPress that could be improved to help them attract and nurture relationships with more new customers.

The solution

Make the leap to HubSpot

Leadstreet sprung into action to help WOOO migrate their existing systems, collaborate on positioning and search engine optimisation and update their online presence.

  • HubSpot Portal Set Up

    Migrating from WordPress, customising the portal to reflect how WOOO operates, and adding initial contacts lists and assets.

  • Team Onboarding and Training

    Facilitating sessions on how HubSpot works to help the WOOO team become familiar with its different features and use them efficiently.

  • Basic Marketing Strategy

    Collaborating on positioning WOOO in the market, performing keyword research, and optimising for search with copywriting support from Liese Declercq of Studio Roger (https://www.studioroger.be).

  • Sales/CRM Strategy

    Optimising identified areas in the WOOO sales team process to help them obtain better results.

  • Website Design & Development

    Developing and building a website that connects with WOOO customers and their goals.

case-study-wooo
Outcomes

Giving their online presense a boost

The website now has a fresh look and content that communicates how the WOOO team help entrepreneurs and their staff.

With leadstreet's support, they can use the tools within HubSpot, understand how the features work, and continue attracting and building customer relationships.

Today, customers seek them out in Sint-Lenaarts (between the brick factory and the wood processing company) to work on their fitness goals or to set up company wellness workshops.

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