People are searching more and getting answers faster than ever before.
People have been submitting longer, conversational queries for years now but according to the latest data these searches make up a larger share of all search activity today than they did two years ago.
This is because people want simple solutions or quick information without having to read lengthy articles on their screens so that's why they're turning away from Google in favor of other sources like Facebook where pages load quicker and you can see what your friends think about different topics without even leaving the site.
Pillar pages are not just for SEO. When done right, they can drive more efficiency, traffic and conversions while providing a vastly improved user experience as visitors canbrowse your website and consume your blog posts, videos, and infographics.
Search engines are getting better
Most people are now relying solely on search engine searches because they provide more accurate information than anything else out there. Searchers know what they're looking for: whether it's "best restaurants near me," or an obscure song from thirty years ago; all one has to do is type it into Google's toolbar, and voila! Instant gratification with just the click of a button.
How do topic clusters work?
A great answer to this would be that they help more pages rank and give searchers better answers when searching for them on the web.
How to Create a Pillar Page
The first step to creating a pillar page is not thinking about your site in terms of just keywords. Start with the topics you want to rank for, then brainstorm blog ideas based on more specific words related at a broader level that are relevant towards these goals - this will help provide better quality content and increase traffic flow via SEO optimization!