With Popular, optimize your landing pages for higher lead conversion rates
What makes a great landing page?
A landing page is the home base for marketing campaigns and has a singular goal: to convert visitors. Here are some best practices for a highly converting landing page:
Keeping your messaging above the fold Ensure that your message matches up with what people are seeing on their screens before they scroll down.
Focus on one conversion goal. Your landing page will work best if it stands alone with nothing else distracting from your single purpose.
Copywriting is key When it comes to copy, brevity is the soul of wit. It doesn’t matter if your offer needs long-form or short-form—shorten it!
