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A landing page is the home base for marketing campaigns and has a singular goal: to convert visitors.

With your company's message on display, you can reach more consumers with fewer clicks than ever before by using Google ads or social media advertising. A great way to use this type of campaign is through retargeting techniques like Facebook Ads so that when people visit another website they are reminded about what product or service they were initially interested in from your site—even if it was just hours ago!

A landing page offers many benefits no matter who created them - whether an experienced marketer, blogger, entrepreneur; all have something valuable to offer here as long as their goals align with those of the business owner.