Top-notch! Result-driven & great team to work with
"I've had the pleasure of working with leadstreet for two years at ADMB/Zenito, collaborating on many projects (strategy, workflows, online marketing campagnes,...). leadstreets ability to lead and organise complex projects (from strategy to implementation), while delivering high quality and results is unlike any I’ve seen before. They are a hard-working team that makes us feel like they care about the work they're doing. Any company would be lucky to have leadstreets help lead their marketing effort!"
When Zenito and ADMB merged to form Liantis, leadstreet guided the digital transformation, using HubSpot to consolidate digital infrastructures and unify marketing strategies. With the challenge of merging two distinct brands, leadstreet implemented a strategic plan that included inbound marketing optimization, seamless content migration, and unified systems for a smooth transition.
Liantis needed to merge its brand identities, consolidate digital platforms, and preserve customer engagement. Through HubSpot’s capabilities, the integration helped them create a unified presence while maintaining continuity for their customers.
The full scope of the project includes:
- Custom HubSpot blog templates and web designs
- HubSpot portal consolidation and content migration
- Lead nurturing workflows and marketing automation
- Email campaigns and newsletter templates
- Inbound Marketing Strategies
- Technical Implementation
The challenge
Merging brand identities and digital Systems
Liantis faced the task of merging two well-established brands while ensuring a smooth customer transition and consistent marketing. They needed a solution that would help them consolidate digital systems, maintain SEO value, and unify their brand message.
The solution
HubSpot integration & inbound marketing optimization
Liantis worked with Leadstreet to consolidate their two HubSpot portals and create a unified marketing platform.
Key features include:
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Custom HubSpot development
Tailored blog templates and landing page designs for both brands.
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Brand consolidation
Migration of content, lead nurturing workflows, and customer properties to one unified system.
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Inbound marketing strategies
Targeted newsletter campaigns, lead nurturing, and marketing automation.
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Technical implementation
Custom jQuery development, advanced migration tools, content optimization techniques, and API integrations for smooth platform consolidation.
Outcomes
Streamlined operations and a cohesive brand presence
The merger resulted in a streamlined digital infrastructure that helped Liantis present a unified brand message while maintaining marketing momentum. The HubSpot platform ensured seamless transitions and operational efficiency, enhancing their market presence.
Liantis now enjoys a cohesive customer experience and a consolidated marketing strategy to further strengthen its position in the market.
