It's about the people, right?
Great responsive agency, I'm a newbie since 2015 in the world of MAP and coming from Marketo, HubSpot was an intuitive experience. Guided by the Leadstreet people made it a great experience so far. They have lot's of answers, and if they don't , they tell you or get the answer in 24 hours.
Kurt Vanderhaegen
Director of Marketing Europe, TXOne Networks
TXOne, a cybersecurity firm specializing in operational technology (OT) security solutions, partnered with leadstreet to refine their digital marketing and sales strategies. To increase visibility and drive growth, TXOne needed a coordinated approach to digital advertising and lead generation.
The full scope of the project includes:
- HubSpot Portal Set Up
- Landing Pages & SEA
- Sales Setup and Strategy
- Marketing Setup and Strategy
The challenge
Increasing visibility in a competitive market
As an innovator in OT security, TXOne needed to reach a targeted audience of industrial and critical infrastructure clients. Their goals included streamlining sales and marketing processes, optimizing online advertising, and designing effective landing pages for lead conversion.
The solution
Multi-channel marketing and sales strategy
leadstreet worked with TXOne to establish a holistic marketing setup, with specialized campaigns for Google Ads (SEA) to drive traffic and customized landing pages to capture leads. Additionally, leadstreet implemented tools for sales enablement, allowing TXOne’s team to manage leads more efficiently.
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Sales enablement
Set up a system to streamline lead management and sales follow-up.
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Marketing setup & SEA
Designed targeted marketing and SEA campaigns to enhance online visibility.
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Landing pages
Created high-conversion landing pages to capture and nurture leads.
Outcomes
Increased traffic and lead generation
TXOne now benefits from a stronger digital presence, with Google Ads driving qualified traffic to their landing pages. The improved lead management system also helps the sales team engage prospects more effectively, contributing to overall growth in a competitive field.