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The challenge
Building an accessible and improved digital presence
As a company focused on the senior market, FIFTYFIVE+ needed a website that was not only informative but also accessible and intuitive for users who may have less digital experience. Additionally, their marketing efforts required a strong foundation with the right tools to reach their niche market effectively.
The solution
A user-friendly website and integrated marketing setup
leadstreet developed a visually appealing, easy-to-navigate website for FIFTYFIVE+, emphasizing accessibility and user experience. The new website not only offers a streamlined experience for visitors but also integrates seamlessly with their marketing tools, which were configured to support targeted campaigns and engagement with the senior demographic.
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Website design & development
Build a user-friendly website tailored for accessibility and ease of use.
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Marketing setup
Configured a custom marketing setup for effective campaign management and audience engagement.
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HubSpot portal set up
Migrating and customising the portal to reflect how 55plus operates, and integrating their marketing tools.
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Team onboarding and training
Facilitating sessions on how HubSpot works to help the 55plus team become familiar with its different features and use them efficiently.
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Outcomes
Enhanced engagement and accessibility
FIFTYFIVE+ now has a digital platform that effectively communicates its mission and services while providing a user-friendly experience for its target audience. With the new marketing system in place, 55plus is better positioned to reach the right people, helping them find the services they need.
