Collaborating with leadstreet has been a transformative experience for Cafca Software.
Their expertise in HubSpot CRM support, sales and marketing implementation, and training has significantly streamlined our processes. The development of our HubSpot CMS website was seamless, and their ability to establish efficient workflows and automations has saved us countless hours. What truly stands out is their clear communication and responsiveness, ensuring we are always supported with new projects and queries. leadstreet's approach has not only increased our lead generation but also enhanced our team's productivity. I highly recommend leadstreet for any business looking to maximize their HubSpot potential.
The challenge
Scaling and optimizing their website
CAFCA Software had been successful in its niche but needed to scale efficiently. Their sales and marketing processes were fragmented, with various tools that didn’t communicate effectively with each other. Their old website was no longer aligned with their growth strategy.
CAFCA needed a platform that could handle sales automation, lead nurturing, and CRM management all in one place—while ensuring their new website could generate leads and convey their technical expertise.
The solution
A unified website & platform with HubSpot
leadstreet proposed an integrated solution, migrating CAFCA's systems to HubSpot and creating a fresh website that would serve as a business hub for customer interactions.
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Website design & development
The new CAFCA website was designed with a focus on user experience and lead generation. With clear messaging and seamless integration with HubSpot, the website now functions as both an informational hub and a tool for collecting and managing leads.
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HubSpot portal set up
CAFCA moved away from disparate systems and centralized everything in HubSpot. leadstreet customized the portal to fit CAFCA’s business model, including importing customer data, configuring dashboards, and automating workflows for sales and support.
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Team onboarding and training
Once the platform was set up, leadstreet conducted workshops with the CAFCA team, showing them how to fully leverage HubSpot for lead tracking, CRM functionality, and marketing automation.
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Google Ads management
To drive more qualified traffic to the new website, leadstreet helped CAFCA launch and manage Google Ads campaigns. Targeting relevant keywords and optimizing ads for conversions, the campaigns started generating high-quality leads quickly, with detailed performance tracking available within HubSpot.
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Lead management automation
With both organic and paid leads flowing into the CRM, leadstreet implemented automated lead management systems to categorize, prioritize, and distribute leads. This included setting up tailored follow-up workflows, sales process, and assigning leads to the appropriate team members based on predefined criteria.
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Outcomes
A strong cohesive digital presence
With their new HubSpot portal and redesigned website, CAFCA Software is now better equipped to scale their operations while maintaining the high level of personalized service that clients appreciate. The streamlined CRM system has cut down on manual processes and improved communication between sales and support teams, while the new website helps generate qualified leads consistently.
