How Bostoen built their digital foundations with HubSpot

Professional partner in HubSpot implementation.

We have been collaborating with leadstreet for several years as a HubSpot partner for our Marketing Automation tool, alongside our new website. The partnership with this team is highly professional and methodical. This is why we also chose HubSpot as our new CRM tool for the coming years. I can recommend the two Johans from leadstreet as a trustworthy partner in implementing HubSpot. HubSpot is an excellent tool for effective lead management!

steve-wittouck
Steve Wittouck
CIO, Bostoen
steve-wittouck

Bostoen partnered with leadstreet to transform their digital infrastructure, aligning their platform with their mission of delivering affordable, sustainable housing solutions. This collaboration enhanced customer experiences and streamlined operations through strategic HubSpot integration.

Focused on making home ownership accessible, Bostoen required a solution to connect platforms, improve marketing, and synchronize with CRM and partner systems. Leadstreet’s tailored approach ensured seamless integration while enhancing operational efficiency.

The full scope of the project includes:

  • HubSpot Marketing Hub implementation
  • CMS website integration
  • Salesforce CRM synchronization
  • API development for external partners
  • Automated data sharing and user journey optimization
The challenge

Creating a seamless digital Experience

Bostoen needed a robust digital solution to unify their systems, enhance marketing, and streamline customer communications while supporting external partnerships.

The solution

Strategic HubSpot Implementation

Leadstreet developed a tailored solution to meet Bostoen's needs, including:

  • Website Integration:

    Connecting Craft CMS with HubSpot for optimized lead capture and user tracking.

  • CRM Synchronization

    Bi-directional data flow with Salesforce for real-time updates and streamlined sales processes.

  • Partner Integration

    Custom APIs for Fortissimo, enabling automated data sharing and improved collaboration.

  • Inbound Marketing Strategy

    A comprehensive marketing setup leveraging HubSpot tools to enhance lead generation and campaign effectiveness.

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Outcomes

Enhanced Operations and Customer Experiences

Bostoen now operates with a seamless digital infrastructure that enhances customer relationships, boosts marketing and sales efficiency, fosters partner collaboration, and supports scalable growth—all while advancing their mission of sustainable, accessible homeownership.

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