Sales to the next level
Thanks to the flexibility, knowledge and skills of the team (Johan & Helena), we were able to set up HubSpot in no time. Their further follow-up was very accurate and fast. We recommend everyone to work with leadstreet!
The challenge
Scaling the start-up program across Europe
Birdhouse faced the challenge of managing a growing number of startups applying for their acceleration program across Europe. They needed an integrated system to automate evaluation processes, track applicant progress, and maintain strong communication with all stakeholders.
The solution
HubSpot integration & program management
Birdhouse worked with leadstreet to implement HubSpot’s tools, creating a unified platform to manage and scale its acceleration program. Key features include:
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HubSpot pipeline implementation
Cohort-based application pipeline with automated startup evaluations and multi-stage assessments.
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Marketing organization
Outreach campaigns, program promotion, and applicant nurturing workflows to attract the right startups.
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Program management
Efficient application screening, progress tracking, and success metric monitoring.
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Performance metrics for start-ups
Monitoring portfolio success and tracking program effectiveness by measuring important Start-Up KPI's.
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Outcomes
Scaling and streamlining operations
With leadstreet’s help, Birdhouse successfully scaled its acceleration program, optimizing the startup evaluation and application process. The integrated HubSpot system enables Birdhouse to manage applicants, track performance, and coordinate team communications with ease.
As Birdhouse continues to expand its support for Tech and AgeTech startups, leadstreet’s ongoing support ensures that their digital infrastructure evolves to meet the growing demands of the program.
