The collaboration was incredibly seamless.
leadstreet was the agency we engaged for the design and development of our website, and the collaboration was incredibly seamless. The team, particularly Johan, was highly responsive, and we're extremely pleased with the outcome.
The challenge
Expanding content reach across Europe
Berry Alloc wanted to create a content platform that could cater to customers in different countries, each with unique preferences and languages. They required a scalable solution to manage multiple language versions and optimize content for SEO to increase organic traffic.
The solution
HubSpot CMS & multi-language content hub
Berry Alloc worked with leadstreet to create MyFloorStyle on HubSpot’s CMS, allowing them to efficiently manage and deliver content in six languages.
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Custom blog development
A dedicated platform for flooring inspiration and advice, optimized for user engagement.
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Multi-language implementation
Six language versions with localized content and SEO strategies to maximize visibility across European markets.
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Content infrastructure
Region-specific URLs and a language selector to ensure smooth navigation for users from different countries.
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Outcomes
Inspiring and educating customers across Europe
With MyFloorStyle, Berry Alloc successfully built brand authority, drove organic traffic, and connected with customers in their native languages. The platform allows them to share valuable content, inspire flooring enthusiasts, and expand their digital presence across multiple European markets.
As Berry Alloc continues to grow its digital reach, MyFloorStyle remains a cornerstone of their content strategy, helping them stay ahead of industry trends and customer needs.
