Agoria transforms member services with HubSpot implementation

The best digital marketing agency I've come across

For many years I have had the pleasure of working with HubSpot in a variety of professional environments. When you call on external partners in this context, it is often a matter of waiting to see whether the partner is able to fulfill the promises. When you work with a partner, you want the partner to be there when you need him or her: often in the middle of a campaign, or when supporting complex questions, which often go wider than just HubSpot, especially in a hybrid IT environment. Since HubSpot was rolled out at Agoria, we have proudly been working with leadstreet. We chose leadstreet after an in-depth preliminary analysis. This partner is without a doubt the partner of choice for all HubSpot expertise, both in the field of marketing and development. Their pragmatic approach, their agile way of working, their eye for a successful result, their availability and their ability to see the broader picture that I can say in full confidence: this partner fulfills its promises.

bart-froyen
Bart Froyen
Agoria
bart-froyen

Leading Belgian employers' organization Agoria partnered with leadstreet to revolutionize their digital infrastructure through HubSpot implementation and inbound marketing strategy.

About Agoria

Agoria plays a vital role in Belgium's technological industry by:

  • Advocating for industry interests with various authorities
  • Providing expertise in talent and labor market solutions
  • Supporting innovation initiatives
  • Offering guidance on energy and environmental concerns
  • Delivering insights on social and legal regulations
  • Assisting with standardization requirements
The challenge

As Belgium's primary voice for the technology sector, Agoria needed a robust digital infrastructure to serve their diverse membership effectively and streamline their communications across multiple expertise centers.

The solution

Our comprehensive HubSpot implementation included:

  • Strategic HubSpot setup

    • Custom portal configuration aligned with organizational goals
    • Development of specialized event website templates
    • Creation of targeted newsletter frameworks
    • Implementation of landing page templates
    • Blog system optimization

  • Advanced integration development

    • Seamless connection with internal systems
    • External platform integration
    • Custom Ogone payment system integration
    • API development for enhanced functionality

  • Technical implementation

    Our solution leveraged multiple technologies:

    • HubSpot platform and API
    • jQuery and JavaScript for enhanced functionality
    • ColdFusion integration
    • PHP development for custom solutions

agoria-website
Outcomes

The implementation enabled Agoria to:

  • Streamline member communications
  • Enhance event management capabilities
  • Improve content delivery across expertise centers
  • Create more engaging member experiences
    Strengthen their digital presence

Looking Forward

Agoria continues to expand their digital capabilities, working with Leadstreet to refine and enhance their HubSpot implementation and inbound marketing strategy.

For more information about Agoria's initiatives, visit www.agoria.be

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