How Sales Enablement helped fortify Antwerp Management School's student experiences

Technical & strategic excellence.

Evolving to inbound marketing has not been an easy journey. Fortunately we were lucky enough to find a partner like Leadstreet to not only advise us on which steps to take, but to also become actively involved in the project and push us to the limits. On top of that, they are a great sparring partner for any marketer or marketing department, able to successfully advise and help us with the challenges we faced, both strategic and technical.

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Maarten Decaluwé
Marketing Technology & Growth Strategist, Antwerp Management School 
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Antwerp Management School (AMS) is a top-ranked business school whose mission is 'opening minds to impact the world'. For eight years and counting, they have been working with leadstreet to reflect the excellent quality of their student experiences on the website and during the sales process.

The team at AMS is guided by the idea that a strong network stimulates personal development, fosters innovative entrepreneurship and inspires people to play an active role in society.

Students are not just a number. And personal development is a core element. So societal consciousness, self-awareness, and global perspectives are at the heart of the school experience. 

The full scope of the project includes:

  • HubSpot Portal Set Up
  • Custom Integration
  • Growth Marketing Strategy
  • Sales/CRM Strategy
  • Website Design & Development
  • Inbound Blog
  • Inbound Marketing Implementation
The challenge

Creating connected student experiences

With a long history on its own and a long history with leadstreet, AMS wanted to connect its student experiences to the website and its real-world sales process.

The solution

Unifying data and processes on HubSpot

Established in 1959, AMS had become a top-ranked international business school in the heart of Europe. In 2015, they engaged leadstreet to help improve the flow from marketing to sales and to give prospective and existing students an even better experience.

  • HubSpot Portal Set Up

    Customising initial tools in the portal to reflect how AMS operates and adding initial assets.

  • Custom Integration

    Activating the custom integration between HubSpot and Full Fabric - a Customer Relationship Management System designed to help universities manage their constituents.

  • Growth Marketing Strategy

    Collaborating with the marketing team to help reflect the top-notch student experiences on the blog, social media and other channels.

  • Sales/CRM Strategy

    Working with the AMS sales team to help them have a better handover from the marketing team. 

  • Website Design & Development

    Developing and building a remarkable website that reflects the learning that students get and what the school stands for.

  • Inbound Blog

    Building a new, responsive, multilingual blog, aligned with the new WordPress website, reflecting AMS' values.

  • Inbound Marketing Implementation

    Setting the Marketing Strategy into motion on HubSpot by creating templates for landing pages, newsletters, emails and white papers for lead conversion.

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Outcomes

Connected teams, data and experiences

AMS’ marketing and sales teams can now use their new templates, systems and strategies to continue growing the brand and giving students the same experiences throughout their learning journeys.

Through leadstreet's support, they could tailor-fit essential functions on HubSpot, run marketing campaigns that showcase their quality courses and programs, optimise sales processes and have a customer-facing website they can be proud of.

All these, combined with the quality of AMS’s services, make students and alumni say "Best school and best environment ever."

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