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..professionalism, availability, and especially proactively thinking with the customer.
Their strengths are: professionalism, availability, and especially proactively thinking with the customer. Top!
The challenge
Keeping pace with technology and customer needs
With over 20 years in the business, Hypotheek.winkel wanted a fresh new look and processes that leveraged automation tools while improving customer experiences.
The solution
Localizing and leveraging HubSpot tools
Hypotheek.winkel has been working with leadstreet for seven years and counting. This partnership sees the two teams constantly improving the flow from marketing to sales to grow the business while giving customers support that is local to them.
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HubSpot Portal Set Up
Customizing initial tools in the HubSpot Marketing portal to reflect how Hypotheek.winkel operates, factoring in its many locations.
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Custom Development
Using HubDB, Google Maps API and Skedify.me to build a store locator that integrates with a calendar booking system. This allows customers to book an appointment near them.
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Growth Marketing Strategy
Facilitating a series of workshops to help define the different aspects of their strategy (Buyer Persona, Content and Inbound Funnel, Marketing and Sales alignment).
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Sales/CRM Strategy
Working with the sales team to improve the handover from the marketing team using automations and notifications on leads.
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Website Design & Development
Developing and building a new responsive and content-driven website on HubSpot CMS.
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Full Inbound Marketing Implementation
Collaborating on interactive content relevant to homeownership, like a calculator to determine how much one can borrow, quizzes and educational articles, creating templates for blogging, landing pages and newsletters, and running lead nurture campaigns using HubSpot workflows.
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HubSpot Reporting
Setting up advanced HubSpot reports to give the team an easy-to-read dashboard on marketing campaign performance, sales activities and leads per location, integrated with their back-end tool for lead management.
Outcomes
Boosting the business and customer confidence
Hypotheek.winkel team continue to use the tools and strategies to grow the business and empower customers with information on homeownership.
With the new website by leadstreet, Hypotheek.winkel gained 213% more website traffic. Their leads grew by 204%, and their appointments increased by 219%. The tighter alignment between Sales and Marketing also improved their customer close rate.
All these, combined with the quality of their services, make customers sing praises over their ability to provide simple and clear communication and help people save work and time.
