The collaboration was incredibly seamless.
Leadstreet was the agency we engaged for the design and development of our website, and the collaboration was incredibly seamless. The team, particularly Johan, was highly responsive, and we're extremely pleased with the outcome.
Filip Tack
CEO, talentguide
talentguide™ Library (https://www.talentguide.com/) offers a comprehensive database that links skills and activities to specific jobs, employees, and education within a company. Founded in 2022, the fledgling company wanted to set up the brand for success. So, they partnered with leadstreet for HubSpot Set Up, Onboarding and more.
The Library is powered by NLP (natural language processing) and NLU (natural language understanding) for talent analytics. Its database is continuously enhanced through machine learning and benchmarked against evolving industry standards.
Since its establishment, the Library has provided an unbiased comparison framework that has improved human resources services for organisations from industries like luxury travel and professional coaching.
The full scope of the project includes:
- HubSpot Portal Set Up
- Team Onboarding and Training
- Growth Marketing Strategy
- Sales/CRM Strategy
- Website Design & Development
The challenge
Starting from scratch
Being brand new meant that nothing was holding them back. But it also meant that talentguide needed to determine the direction for its sales and marketing systems and online presence.
The solution
Setting up shop on HubSpot
This is where leadstreet came in -- to set up tools for efficiently managing deals and contacts and to provide a compass for attracting customers and growing the business.
-
HubSpot Portal Set Up
Customising initial tools in the portal to reflect how talentguide operates and adding initial contacts lists and assets.
-
Team Onboarding and Training
Facilitating sessions on how HubSpot works to help the talentguide team become familiar with its different features and use them efficiently.
-
Growth Marketing Strategy
Collaborating to build a strong foundation for scaling and executing marketing campaigns on HubSpot.
-
Sales/CRM Strategy
Optimising identified areas in the talentguide sales team process to help them obtain better results.
-
Website Design & Development
Developing and building a remarkable website that reflects the talenguide customer experience.
Outcomes
Scalable and efficient processes
Scalable and efficient processes
talentguide’s staff can now use their new tools, systems and strategies to continue growing the brand and business.
Through leadstreet's support, they could tailor-fit essential functions on HubSpot, understand how the features work, build a solid foundation for marketing, optimise sales and have a customer-facing website they can be proud of.
All these, combined with the quality of talentguide's services, have turned existing customers into advocates. These then help the startup grow and continue further.